Santa Cruz, June 6, 2017 – FOR IMMEDIATE RELEASE
Nobex Partners, the world’s leading platform for mobile applications for radio stations, serving over 4,500 radio stations in over 100 countries, now expands to offer apps to podcast creators. The Podcasting market is taking off and Nobex Partners is now providing custom branded apps and a full digital platform to help podcasters engage with their listeners, attract them back in, and create an on-going, branded dialog with their audience.
The apps are white-labeled for each podcaster and not only include the podcast episodes, but also any social feed the podcaster wishes to share with the audience – Facebook, Twitter, Instagram, YouTube, etc..
With over 70% of podcast listeners using their smartphone or tablet to listen, having a custom app is a must for any podcaster, but the app is just part of the solution from Nobex Partners. Launching a custom, branded app opens up a complete digital solution including re-engagement tools, audience interaction, and insights into listeners and their behaviours, and new monetization channels. The platform is powered by a backend portal open to the podcaster, that enables pushing messages to the audience (immediate, scheduled, or deep linked to a given episode); provides real-time insights on users’ engagement with the content; includes high-paying visual mobile ads through Nobex Partners’ master channel distribution agreement with Google’s Admob and with Facebook Audience Network; includes interactive forms that can be designed and modified at any time by the podcasters for further engagement with the listeners, and much more.
Podcasts are primarily distributed now through aggregator podcast applications. Content discovery in these platform is limited, and once the listener tunes into a specific podcast, they can easily move away to listen to other content. If the listener is using a branded app, the podcaster can create and maintain an ongoing dialog with the listener – sharing not just the podcast but any other content that would otherwise be only on the website – and drive the listeners back to the podcast through push messages, sweepstakes, quizzes, etc. Major podcasters devoted time and resources to create their branded apps. This is a costly process, which Nobex Partners now provides for free for any podcaster.
The Nobex apps are compatible with all leading podcast management and distribution platforms. Specifically, Nobex is working closely with San Francisco-based ART19 to seamlessly integrate the two platforms and provide a complete solution to the podcaster.
The platform is now open for any podcaster to play with and to create test applications. Initially, only podcasters willing and selected to participate in the beta program will be launched into the app stores. Full roll out will begin in July.
“It was perfect timing when Nobex was introduced to me. We haven’t had the best luck with app developers, but Nobex has exceeded our expectations. Since launching The Rob, Anybody & Dawn Show with Nobex, we have seen a dramatic increase in our streaming traffic and the quality is outstanding.
The listeners are extremely happy with all of the features and ease of use of the Nobex product, along with the partnership of ART19. We now have seamless integration between live streaming and podcasting!”
Brandon Angel from RAD Radio Show – http://www.radradio.com/rad-radio
About Nobex Partners: Nobex Partners powers a complete digital solution and custom apps for thousands of broadcasters and podcasters across the globe. It’s not just mobile – it’s a complete digital solution. www.NobexPartners.com