A guest posting credit to: Ngonidzashe Kaseke, Joyful FM Radio, South Africa
I wanted to share a quick note with you about how effective Push Notifications are to re-engage listeners. For those of you wondering what push notifications are, it is a message that pops up on the home or lock screen of a mobile device. It doesn’t require the user to be in the app or using their device at the time it arrives. A push message looks much like an SMS text message and reach users who have installed your app on their device and granted permission to send push notifications.
In a typical broadcast you can only reach listeners who are currently tuned in and listening to you. The power of push notifications is being able to connect with listeners who are not tuned in and encouraging them to launch the app and rejoin your broadcast.
Schedule push messages to keep you listeners engaged, have your DJs and hosts send them in realtime, keep listeners coming back all the time.
There are some best practices to consider when sending push notifications
- Push Messages are Not Email:
Messages should be brief and concise. Keep in mind most users will see them flick across the top of their screen and may or may not read past the first line
Since push messages are delivered instantly (or immediately as scheduled) be aware of your timing. A few minutes before the start of a new show, or before a hot new track comes up in your program.
Encourage an action, create a sense of immediacy to get the best reactions.
The Push Notification feature is available to all stations on the Plus and Pro level plans. Visit the Account tab in the Partner Dashboard to subscribe.
All through the night June 27th, Tel Aviv celebrated one of their biggest cultural events of the year, the White Night Festival. A celebration of their UNESCO designation as the White City.
Our Partner station Radio Tel Aviv hosted a fabulous event called the Headphones Party powered by their custom app from Nobex Partners. 30,000 event attendees listened on their headphones and danced through the night to great music available only through the app making it the largest ever silent disco!
“Top DJ’s lead the party from 20:00 till the middle of the night, in complete silence (the square is in the middle of residential part of Tel Aviv). Amazing scene!” – Roy Katz, Radio Tel Aviv
The app saw more than 40x the number of daily downloads, 5x streaming minutes, and 7x streaming sessions for the event.
Facebook pages are a great place to promote your station’s mobile app and that just got even easier using the tools in your Partner Dashboard.
Check out the Promotion tab and see the direct links to your store listings, HTML snippets to create awesome download buttons for your website and now all the details needed to link your Facebook followers right to the app from your Facebook page.
We’re always on the look out for some neat tools to help you promote your station and your app. Here are a few we’ve found lately:
Moo Inc. NFC Business Cards
Moo Inc makes great business cards, but now they’ve made them even cooler with the option to create active NFC cards that you can update actions for and monitor the activity. So the cards always stay fresh you can update what action happens when the NFC chip it tapped.
Even better, if you follow this link, you’ll get a 10% discount on your order: https://www.moo.com/ca/share/#sfb5jp
iPluggers Digital Promoters
Looking to keep fresh new music in your playlist? Check out iPluggers. iPluggers has a large database of new high-quality releases available for airplay. Their platform uses mail updates (‘iPlugging’) to keep music directors updated on the newest releases in their playlist genre. Oh yeah – and it’s Free!
Think about making a Promo Video for your App
We see lots of stations doing cool things to Promote their station’s app. One of the best ways to get your listeners to engage with the app is to show them all the cool things you can do with it. Consider putting together a brief video guiding your listeners through the features of your Nobex Partners app.
A great example from DKFM, Los Angeles:
~ The Nobex Team