I wanted to share a quick note with you about how effective Push Notifications are to re-engage listeners. For those of you wondering what push notifications are, it is a message that pops up on the home or lock screen of a mobile device. It doesn’t require the user to be in the app or using their device at the time it arrives. A push message looks much like an SMS text message and reach users who have installed your app on their device and granted permission to send push notifications.
In a typical broadcast you can only reach listeners who are currently tuned in and listening to you. The power of push notifications is being able to connect with listeners who are not tuned in and encouraging them to launch the app and rejoin your broadcast.
Schedule push messages to keep your listeners engaged, have your DJs and hosts send them in realtime, keep listeners coming back all the time.
There are some best practices to consider when sending push notifications
Push Messages are Not Email:
Messages should be brief and concise. Keep in mind most users will see them flick across the top of their screen and may or may not read past the first line. Usually 50 characters max!
Since push messages are delivered instantly (or immediately as scheduled) be aware of your timing. A few minutes before the start of a new show, or before a hot new track comes up in your program.
Encourage an action, create a sense of immediacy to get the best reactions.
The Push Notification feature is available to all stations on the Plus and Pro level plans. Visit the Account tab in the Partner Dashboard to subscribe.
Nobex Partners announces its latest features: compatibility with Android Auto™, Apple CarPlay™, and Chromecast™.
Nobex Partners apps’ latest feature taps into commuter listeners with Android Auto and Apple CarPlay. Commuters spend 87 minutes a day listening to audio in their cars (http://www.edisonresearch.com/hacking-commuter-code-really-happens-commuters-driving/ Edison Research, Cracking the Commuter Code). Nobex Partners apps are providing the safest way to keep them connected and tuned in through the app with the Android Auto and Apple CarPlay optimized display. This feature will be available to all stations with paid Pro plans.
Nobex is also announcing compatibility with Chromecast for home entertainment systems. Nobex Partners makes apps available everywhere listeners go and enables them to connect however they want. This feature will be available to all stations with paid Plus and Pro plans.
“It is great to see more Apple CarPlay enabled apps that allow you to access local radio stations from around the world.” Anthony Barker from CarPlay Life – carplaylife.com
“Android Auto was designed with safety in mind. With a simple and intuitive interface, integrated steering wheel controls, and powerful new voice actions, it’s designed to minimize distraction so you can stay focused on the road.” Android Auto