How Push Notifications Boost Re-Engagement

I wanted to share a quick note with you about how effective Push Notifications are to re-engage listeners. For those of you wondering what push notifications are, it is a message that pops up on the home or lock screen of a mobile device. It doesn’t require the user to be in the app or using their device at the time it arrives. A push message looks much like an SMS text message and reach users who have installed your app on their device and granted permission to send push notifications.

​In a typical broadcast you can only reach listeners who are currently tuned in and listening to you. The power of push notifications is being able to connect with listeners who are not tuned in and encouraging them to launch the app and rejoin your broadcast.

Push Increase
Station introduced push in late March saw a dramatic increase in streaming minutes
Daily Usage
Each point represents a push message and the spike of usage after it is sent.

 

Schedule push messages to keep you listeners engaged, have your DJs and hosts send them in realtime, keep listeners coming back all the time.

There are some best practices to consider when sending push notifications

  1. Push Messages are Not Email:
    Messages should be brief and concise. Keep in mind most users will see them flick across the top of their screen and may or may not read past the first line
  2. Timing:
    Since push messages are delivered instantly (or immediately as scheduled) be aware of your timing. A few minutes before the start of a new show, or before a hot new track comes up in your program.
  3. Language:
    Encourage an action, create a sense of immediacy to get the best reactions.

The Push Notification feature is available to all stations on the Plus and Pro level plans. Visit the Account tab in the Partner Dashboard to subscribe.

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How Push Notifications Boost Re-Engagement

Announcing Compatibility with Android Auto – Apple CarPlay- Chromecast

Santa Cruz, May 16, 2017 – FOR IMMEDIATE RELEASE

Nobex Partners announces its latest features: compatibility with Android Auto™, Apple CarPlay™, and Chromecast™.

Nobex Partners apps’ latest feature taps into commuter listeners with Android Auto and Apple CarPlay. Commuters spend 87 minutes a day listening to audio in their cars (http://www.edisonresearch.com/hacking-commuter-code-really-happens-commuters-driving/ Edison Research, Cracking the Commuter Code). Nobex Partners apps are providing the safest way to keep them connected and tuned in through the app with the Android Auto and Apple CarPlay optimized display. This feature will be available to all stations with paid Pro plans.

Apple CarPlay Screen.png

Nobex is also announcing compatibility with Chromecast for home entertainment systems. Nobex Partners makes apps available everywhere listeners go and enables them to connect however they want. This feature will be available to all stations with paid Plus and Pro plans.

“It is great to see more Apple CarPlay enabled apps that allow you to access local radio stations from around the world.” Anthony Barker from CarPlay Life – carplaylife.com

“Android Auto was designed with safety in mind. With a simple and intuitive interface, integrated steering wheel controls, and powerful new voice actions, it’s designed to minimize distraction so you can stay focused on the road.” Android Auto

 

Announcing Compatibility with Android Auto – Apple CarPlay- Chromecast

New Android version update

New version of the Premium app for Android is almost ready including:

  • Playlists will have an action bar (when tapping on the album cover), with 3 actions
    • Video – this will play the video of the song
    • Share – this will share the song
    • buy URL – will send to itunes to purchase this soung
  • Favorites will have the same actions, so once a user has Liked a song, and it’s added to the Favorites they can then see a video of the song, share it, or buy it
  • Video page will use an embedded YouTube player and not via webview. This is a much nicer and smoother user experience.
  • When playing an item in On Demand, users will be able to skip backward and forward between items in the list. And On Demand will support autostart of new items when current track is finished.
  • Video page will support playlist as well as individual videos. Once a playlist is selected, the user can go backward and forward in the playlist.
  • Added support will be coming for SoundCloud playlist
  • Added exit function to the menu (Android only)
  • Push notification will automatically trigger when a new YouTube clip is updated in the connected account.

All features will soon follow for iOS as well.

New Android version update