Tutorial: Automatically Promoting Your App on your Social Feeds

A guest posting credit to: Ngonidzashe Kaseke, Joyful FM Radio, South Africa

Most radio admins and producers are well versed with the automatic tweets by their broadcasting tools. Its really easy. I will explain according to Radionomy but steps are the same.
STEP 1. Connect your radio to your social accounts Twitter or Facebook.
STEP 2. Upload jingles or promos for your station to your broadcasting tool. They can be audio ads about the app, how people can download free and listen via your new app. Even instrumental fillers of say 2 minutes can do.
STEP 3. After filling the metadata – track title and artist info e.g App promo – Joyful FM, and cover art; make sure you add automatic tweet info that will be tweeted automatically to your Twitter account or posted to your Facebook radio page. Same as how you add your #NowPLAYING info. Use the social share buttons of your broadcasting tools to do this . Here are examples of the text you can use for automatic tweets every time the promo or jingle plays on your radio : “Download our free app from Appstore /iTunes, GooglePLAY and Blackberry World. Search for Joyful FM” “Listen from your iPhone/iPad/iPod touch! Download free app here > http://goo.gl/nwYHFA or http://bit.do/joyfulfmApp “Listen from your Android device. Download now our free Joyful FM app here > http://goo.gl/DekyLa “This is what your twitter followers or fb fans will see every time your promo/ jingle or instrumental plays. Just like your #NowPLAYING tags.
Tweet your plugs for your app automatically
Tweet your plugs for your app automatically
Saves you time and your followers will see lots of them a day and will end up clicking!
Tutorial: Automatically Promoting Your App on your Social Feeds

Radio Tel Aviv Just Powered The Biggest Headphones Party Ever with Their Nobex Partners App!

All through the night June 27th, Tel Aviv celebrated one of their biggest cultural events of the year, the White Night Festival. A celebration of their UNESCO designation as the White City.

Our Partner station Radio Tel Aviv hosted a fabulous event called the Headphones Party powered by their custom app from Nobex Partners. 30,000 event attendees listened on their headphones and danced through the night to great music available only through the app making it the largest ever silent disco!

 

“Top DJ’s lead the party from 20:00 till the middle of the night, in complete silence (the square is in the middle of residential part of Tel Aviv). Amazing scene!” – Roy Katz, Radio Tel Aviv

The app saw more than 40x the number of daily downloads, 5x streaming minutes, and 7x streaming sessions for the event.

 

 

 

 

Radio Tel Aviv Just Powered The Biggest Headphones Party Ever with Their Nobex Partners App!

Cool Promo Tools!

Hi there,

We’re always on the look out for some neat tools to help you promote your station and your app. Here are a few we’ve found lately:

Moo Inc. NFC Business Cards

Moo Inc makes great business cards, but now they’ve made them even cooler with the option to create active NFC cards that you can update actions for and monitor the activity. So the cards always stay fresh you can update what action happens when the NFC chip it tapped.

MooInc
How Moo Inc NFC business cards work

Even better, if you follow this link, you’ll get a 10% discount on your order: https://www.moo.com/ca/share/#sfb5jp

 

iPluggers Digital Promoters

Looking to keep fresh new music in your playlist? Check out iPluggers. iPluggers has a large database of new high-quality releases available for airplay. Their platform uses mail updates (‘iPlugging’) to keep music directors updated on the newest releases in their playlist genre. Oh yeah – and it’s Free! 

iPluggers Banner
iPluggers

 

Think about making a Promo Video for your App

We see lots of stations doing cool things to Promote their station’s app. One of the best ways to get your listeners to engage with the app is to show them all the cool things you can do with it. Consider putting together a brief video guiding your listeners through the features of your Nobex Partners app.

A great example from DKFM, Los Angeles:

 

Happy Friday!

~ The Nobex Team

Cool Promo Tools!