A guest posting credit to: Ngonidzashe Kaseke, Joyful FM Radio, South Africa
All through the night June 27th, Tel Aviv celebrated one of their biggest cultural events of the year, the White Night Festival. A celebration of their UNESCO designation as the White City.
Our Partner station Radio Tel Aviv hosted a fabulous event called the Headphones Party powered by their custom app from Nobex Partners. 30,000 event attendees listened on their headphones and danced through the night to great music available only through the app making it the largest ever silent disco!
“Top DJ’s lead the party from 20:00 till the middle of the night, in complete silence (the square is in the middle of residential part of Tel Aviv). Amazing scene!” – Roy Katz, Radio Tel Aviv
The app saw more than 40x the number of daily downloads, 5x streaming minutes, and 7x streaming sessions for the event.
We’re always on the look out for some neat tools to help you promote your station and your app. Here are a few we’ve found lately:
Moo Inc. NFC Business Cards
Moo Inc makes great business cards, but now they’ve made them even cooler with the option to create active NFC cards that you can update actions for and monitor the activity. So the cards always stay fresh you can update what action happens when the NFC chip it tapped.
Even better, if you follow this link, you’ll get a 10% discount on your order: https://www.moo.com/ca/share/#sfb5jp
iPluggers Digital Promoters
Looking to keep fresh new music in your playlist? Check out iPluggers. iPluggers has a large database of new high-quality releases available for airplay. Their platform uses mail updates (‘iPlugging’) to keep music directors updated on the newest releases in their playlist genre. Oh yeah – and it’s Free!
Think about making a Promo Video for your App
We see lots of stations doing cool things to Promote their station’s app. One of the best ways to get your listeners to engage with the app is to show them all the cool things you can do with it. Consider putting together a brief video guiding your listeners through the features of your Nobex Partners app.
A great example from DKFM, Los Angeles:
~ The Nobex Team