What Does Being Digital Mean In Our View: and how this feeds our product development

As some of you noticed, we have changed the home page of NobexPartners.com quite extensively in the last few days. From discussions we had in a few webinars with our station partners, we understood that we are not doing a good job of explaining how the features of our mobile apps and the backend portal all play together and what drives our road map of future development. Our new home page tries to make it more clear and we want to further explain it here.

Having a mobile app is not, in our view, a branding exercise. It should not be viewed as “something that we have to do because we are asked for it”. Mobile apps are also not just another distribution channel for your content. Being Digital brings completely new capabilities that affect mobile but also the FM part of the business. As we see it, there are 4 distinct new capabilities that Being Digital brings to the table.

  1. With digital you get to know your customers better. As you know from the portal, we show you where they are, what they listen to, how many listen to you at any given point, etc.
    Sessions Per Day
    Streaming stats

    But it goes further – the apps send our servers signals of engagement with songs (turning up volume, for instance, and many other signals like social activity, length of listening, and more), from which we build our song analytics charts – showing you what songs in your playlist are trending up, what songs are turn off songs, and the trend of a given song over time.Songs losing listenersSong Trend

    Some of you do a weekly survey of listeners, but those are limited in scope, costly, offline, and focus only on the top songs. Our charts are fed information that requires no end-user engagement, and are therefore less biased, and of course real-time. Many of our stations use this information in their weekly playlist management meeting.

  2. With digital you can get them back. Traditionally, you broadcasted your content over FM and it was up to the listener to tune-in, depending on their daily schedule and activities. With digital you can ask them to come back and we do this through contextual push messages. We think that broadcast push messages, sent to all listeners, are bordering on spam and should be used only in special situations. But as the contextual push message is more tailored to the specific customer, they are perceived and received as adding value, as a manifestation of you knowing your customers. You have seen those evolve quite a bit in the last few months. We started by sending push messages when you play a song that a listener Liked in the app previously. It shows them that you know them, that you care, and they come back. We then expanded that to send reminders 5 minutes before a show that they Liked is starting (for this you need to update your schedule through the portal, which is a good idea anyway). Then we added the ability to send a push message that is deep linked to a specific item (great for On Demand content), and then added the ability to schedule push messages to a given time too.Specific item pushScheduled push messagesAnd they have an effect. The chart here shows the active listeners one of our stations started to get when they start sending contextual push messages.

    PushIncrease
    Notable increase after contextual push
  3. Digital gives you a whole new set of engagement tools. Many of you are using our new forms, sweepstakes and quizzes features a few times a week. These are fun, inexpensive ways to engage with your listeners and have a two-way dialog that is relevant for them. RequestsForms/Requests?Suggestions
  4. And lastly, and more on this in a separate blog shortly, Mobile brings new ad revenue streams. You know that you are making CPMs of $7-10 on the visual ads in the app, because they are mobile, native, and have a great click through rate. But the local ad capabilities are the major win – those are hyper local targeted ads, that are geo-fenced, measured, and can compete with the likes of Google AdMob and Facebook Audience Network in terms of performance and measurement. And they do deserve their own blog entry. Coming soon.Joya - hyper local

Moving forward, you will see more and more features, some thought by us, some coming from your requests. Those will typically fall into the above 4 categories – features for tighter knowledge of your customers, for getting them back to your content, for easier, more fun ways for them to engage with you, and for new and better monetization.

 

As some of you know for a few years now – many of the features we built into the platform came from you. Please keep those requests, ideas and suggestions coming. It’s not just the best way for us to keep developing our platform – it’s also the most fun way for us to do so.

What Does Being Digital Mean In Our View: and how this feeds our product development

Announcing Compatibility with Android Auto – Apple CarPlay- Chromecast

Santa Cruz, May 16, 2017 – FOR IMMEDIATE RELEASE

Nobex Partners announces its latest features: compatibility with Android Auto™, Apple CarPlay™, and Chromecast™.

Nobex Partners apps’ latest feature taps into commuter listeners with Android Auto and Apple CarPlay. Commuters spend 87 minutes a day listening to audio in their cars (http://www.edisonresearch.com/hacking-commuter-code-really-happens-commuters-driving/ Edison Research, Cracking the Commuter Code). Nobex Partners apps are providing the safest way to keep them connected and tuned in through the app with the Android Auto and Apple CarPlay optimized display. This feature will be available to all stations with paid Pro plans.

Apple CarPlay Screen.png

Nobex is also announcing compatibility with Chromecast for home entertainment systems. Nobex Partners makes apps available everywhere listeners go and enables them to connect however they want. This feature will be available to all stations with paid Plus and Pro plans.

“It is great to see more Apple CarPlay enabled apps that allow you to access local radio stations from around the world.” Anthony Barker from CarPlay Life – carplaylife.com

“Android Auto was designed with safety in mind. With a simple and intuitive interface, integrated steering wheel controls, and powerful new voice actions, it’s designed to minimize distraction so you can stay focused on the road.” Android Auto

 

Announcing Compatibility with Android Auto – Apple CarPlay- Chromecast

Changing the Image for Playlist Cover Art

Wrong picture? Explicit content? Want to use your station logo? Here’s how

When you notice that you’ve got the wrong image paired up with a playlist item, or the cover art isn’t permitted (violence or nudity depicted), you can change it!

Visit the Playlist tab in your Partner Dashboard and click Change Cover on any you need to update, choose from the list of alternate images or set the Station Logo instead:

When you get to the bottom of the list you can load more results:

Have fun!!

Changing the Image for Playlist Cover Art

New Android version update

New version of the Premium app for Android is almost ready including:

  • Playlists will have an action bar (when tapping on the album cover), with 3 actions
    • Video – this will play the video of the song
    • Share – this will share the song
    • buy URL – will send to itunes to purchase this soung
  • Favorites will have the same actions, so once a user has Liked a song, and it’s added to the Favorites they can then see a video of the song, share it, or buy it
  • Video page will use an embedded YouTube player and not via webview. This is a much nicer and smoother user experience.
  • When playing an item in On Demand, users will be able to skip backward and forward between items in the list. And On Demand will support autostart of new items when current track is finished.
  • Video page will support playlist as well as individual videos. Once a playlist is selected, the user can go backward and forward in the playlist.
  • Added support will be coming for SoundCloud playlist
  • Added exit function to the menu (Android only)
  • Push notification will automatically trigger when a new YouTube clip is updated in the connected account.

All features will soon follow for iOS as well.

New Android version update

New Facebook Call To Action Promotion

Facebook pages are a great place to promote your station’s mobile app and that just got even easier using the tools in your Partner Dashboard.

Check out the Promotion tab and see the direct links to your store listings, HTML snippets to create awesome download buttons for your website and now all the details needed to link your Facebook followers right to the app from your Facebook page.

Facebook Call to Action
Promotion tab > Facebook Call to Action
New Facebook Call To Action Promotion

Updates to Premium apps

Today we updated both iOS and Android versions and will begin to push these new updates to the stores.
The iOS version is 4.1.10
The Android version is 4.0.9
The main features
  •  search bar when in any of the shows / video pages
  •  embedded YouTube player, which supports playlists
  •  Contact Us menu with abilty to show one or all of phone, email, twitter
  •  Playlist and Favourites have an action bar to watch a video of the song
  •  displays SoundCloud or YouTube playlist summary text
The new Android have specific stability issues that were fixed: including stopping stream playback when the app is closed by various means; automatically attempts reconnecting to stream after dropped.
Updates to Premium apps