As another year draws to a close, we like to have a look at how things are going, and where we can improve. A big part of that is keeping track of our Net Promoter Score (NPS). If you’re not familiar with NPS, you can learn more about the concept here.
We survey users who have reached 6 months, 1 year, and 3 year milestones as partners with us, asking a simple question: How likely are you to recommend Nobex Partners to a friend or colleague?
Here’s how things are shaping up this year:
6 months – 71% of respondents would recommend, 14% would not. Overall score of 57
1 year – 100% of respondents would recommend. Overall score of 100
3 years – 96% of respondents would recommend, 4% were neutral. Overall score of 96
This increase over time shows us that we are able to win over detractors by helping to guide them through the process of going live and providing the tools to help make their app a success.
Don’t forget your can share ideas with us whenever you want! And join us for a webinar to learn more about how to use the features on your Dashboard.
Our friends at Waze want to help in areas effected by Hurricane Harvey.
Hurricane Harvey has devastated areas across Texas, Louisiana, and much of the American south. Together, we’re working to get the people of Texas and Louisiana back to their routines, one free #HarveyCarpool at a time.
The Waze and Waze Carpool apps work in tandem to help riders and drivers on similar routes find each other, ride together, and navigate around road closures and hazards with real-time updates from the Waze Community.
What can you do? – Make announcements on-air and through your station’s social media to notify your listeners about Waze Carpool.
All through the night June 27th, Tel Aviv celebrated one of their biggest cultural events of the year, the White Night Festival. A celebration of their UNESCO designation as the White City.
Our Partner station Radio Tel Aviv hosted a fabulous event called the Headphones Party powered by their custom app from Nobex Partners. 30,000 event attendees listened on their headphones and danced through the night to great music available only through the app making it the largest ever silent disco!
Radio Tel Aviv hosts a silent disco powered by their Nobex Partners custom app. Thousands of participants filling Rabin Square in central Tel Aviv
Great music only available in the custom app for the Headphones Party
Main stage at Headphones Party/Silent Disco hosted by Radio Tel Aviv
Attendee viewing the custom Nobex Partners app that powered the party!
“Top DJ’s lead the party from 20:00 till the middle of the night, in complete silence (the square is in the middle of residential part of Tel Aviv). Amazing scene!” – Roy Katz, Radio Tel Aviv
The app saw more than 40x the number of daily downloads, 5x streaming minutes, and 7x streaming sessions for the event.
Nobex Partners is proud to announce our partnership with global online radio network .113FM Radio with the recent release of their custom app through the Nobex Partners digital platform. The app provides .113FM Radio listeners with the most complete and immersive station experience.
“We couldn’t be happier when we reached out to Nobex Partners to help us build a multi-station radio app for us. The team at Nobex Partners have been like family, working together seamlessly to build an intuitive app that our end listeners can navigate with ease. The social media integration is epic and gives us valuable feedback which otherwise may lead to missed opportunities. We’ve seen a steady increase by our listeners using our mobile app vs. our web site’s radio player too. Our multi-station mobile app is now home to over 35+ of our most popular radio stations and offers advanced features like song requests, birthday shout-outs, and comments which allow our listeners to easily communicate with us.”
— Stephen Herold | President .113FM Radio Network LLC.
“We got introduced to .113 FM through our partnership with SHOUTcast. It was a true pleasure working with Stephen on launching both single-station apps for his top stations, as well as a multi-station app for his whole network. Stephen keeps using the most advanced features the platform offers, and partners like him help drive us to keep developing and improving all the time.”
— Gadi Mazor, CEO Nobex Technologies
“The Greatest thing I’ve ever downloaded, plus the DJ’s are always amazing!!” — by KimmieKayy
“Great music in a very intuitive and easy to use mobile app!” — by Vinnie Demafeliz
“Amazing” — hane T
“Amazing app Loved it” — Eduardo Mendoza
.113FM Radio is a global online radio network, broadcasting a variety of Internet radio channels covering various music genres, time period and styles over the SHOUTcast and IceCast radio network.
Offering best in class content on each channel, .113FM Radio has over 100+ stations and has become one of the most listened online radio networks globally with an extensive reach to listeners in Europe, Latin America, Asia and the United States of America. You’ll find .113FM Radio Network on the web at http://www.113.fm.
ABOUT Nobex Partners:
Nobex Partners powers a complete digital solution and custom apps for thousands of broadcasters and podcasters across the globe. It’s not just mobile – it’s a complete digital solution.www.NobexPartners.com
As some of you noticed, we have changed the home page of NobexPartners.com quite extensively in the last few days. From discussions we had in a few webinars with our station partners, we understood that we are not doing a good job of explaining how the features of our mobile apps and the backend portal all play together and what drives our road map of future development. Our new home page tries to make it more clear and we want to further explain it here.
Having a mobile app is not, in our view, a branding exercise. It should not be viewed as “something that we have to do because we are asked for it”. Mobile apps are also not just another distribution channel for your content. Being Digital brings completely new capabilities that affect mobile but also the FM part of the business. As we see it, there are 4 distinct new capabilities that Being Digital brings to the table.
With digital you get to know your customers better. As you know from the portal, we show you where they are, what they listen to, how many listen to you at any given point, etc.
But it goes further – the apps send our servers signals of engagement with songs (turning up volume, for instance, and many other signals like social activity, length of listening, and more), from which we build our song analytics charts – showing you what songs in your playlist are trending up, what songs are turn off songs, and the trend of a given song over time.
Some of you do a weekly survey of listeners, but those are limited in scope, costly, offline, and focus only on the top songs. Our charts are fed information that requires no end-user engagement, and are therefore less biased, and of course real-time. Many of our stations use this information in their weekly playlist management meeting.
With digital you can get them back. Traditionally, you broadcasted your content over FM and it was up to the listener to tune-in, depending on their daily schedule and activities. With digital you can ask them to come back and we do this through contextual push messages. We think that broadcast push messages, sent to all listeners, are bordering on spam and should be used only in special situations. But as the contextual push message is more tailored to the specific customer, they are perceived and received as adding value, as a manifestation of you knowing your customers. You have seen those evolve quite a bit in the last few months. We started by sending push messages when you play a song that a listener Liked in the app previously. It shows them that you know them, that you care, and they come back. We then expanded that to send reminders 5 minutes before a show that they Liked is starting (for this you need to update your schedule through the portal, which is a good idea anyway). Then we added the ability to send a push message that is deep linked to a specific item (great for On Demand content), and then added the ability to schedule push messages to a given time too.And they have an effect. The chart here shows the active listeners one of our stations started to get when they start sending contextual push messages.
Digital gives you a whole new set of engagement tools. Many of you are using our new forms, sweepstakes and quizzes features a few times a week. These are fun, inexpensive ways to engage with your listeners and have a two-way dialog that is relevant for them.
And lastly, and more on this in a separate blog shortly, Mobile brings new ad revenue streams. You know that you are making CPMs of $7-10 on the visual ads in the app, because they are mobile, native, and have a great click through rate. But the local ad capabilities are the major win – those are hyper local targeted ads, that are geo-fenced, measured, and can compete with the likes of Google AdMob and Facebook Audience Network in terms of performance and measurement. And they do deserve their own blog entry. Coming soon.
Moving forward, you will see more and more features, some thought by us, some coming from your requests. Those will typically fall into the above 4 categories – features for tighter knowledge of your customers, for getting them back to your content, for easier, more fun ways for them to engage with you, and for new and better monetization.
As some of you know for a few years now – many of the features we built into the platform came from you. Please keep those requests, ideas and suggestions coming. It’s not just the best way for us to keep developing our platform – it’s also the most fun way for us to do so.