I wanted to share a quick note with you about how effective Push Notifications are to re-engage listeners. For those of you wondering what push notifications are, it is a message that pops up on the home or lock screen of a mobile device. It doesn’t require the user to be in the app or using their device at the time it arrives. A push message looks much like an SMS text message and reach users who have installed your app on their device and granted permission to send push notifications.
In a typical broadcast you can only reach listeners who are currently tuned in and listening to you. The power of push notifications is being able to connect with listeners who are not tuned in and encouraging them to launch the app and rejoin your broadcast.
Schedule push messages to keep your listeners engaged, have your DJs and hosts send them in realtime, keep listeners coming back all the time.
There are some best practices to consider when sending push notifications
- Push Messages are Not Email:
Messages should be brief and concise. Keep in mind most users will see them flick across the top of their screen and may or may not read past the first line. Usually 50 characters max!
Since push messages are delivered instantly (or immediately as scheduled) be aware of your timing. A few minutes before the start of a new show, or before a hot new track comes up in your program.
Encourage an action, create a sense of immediacy to get the best reactions.
The Push Notification feature is available to all stations on the Plus and Pro level plans. Visit the Account tab in the Partner Dashboard to subscribe.
As some of you noticed, we have changed the home page of NobexPartners.com quite extensively in the last few days. From discussions we had in a few webinars with our station partners, we understood that we are not doing a good job of explaining how the features of our mobile apps and the backend portal all play together and what drives our road map of future development. Our new home page tries to make it more clear and we want to further explain it here.
Having a mobile app is not, in our view, a branding exercise. It should not be viewed as “something that we have to do because we are asked for it”. Mobile apps are also not just another distribution channel for your content. Being Digital brings completely new capabilities that affect mobile but also the FM part of the business. As we see it, there are 4 distinct new capabilities that Being Digital brings to the table.
- With digital you get to know your customers better. As you know from the portal, we show you where they are, what they listen to, how many listen to you at any given point, etc.
But it goes further – the apps send our servers signals of engagement with songs (turning up volume, for instance, and many other signals like social activity, length of listening, and more), from which we build our song analytics charts – showing you what songs in your playlist are trending up, what songs are turn off songs, and the trend of a given song over time.
Some of you do a weekly survey of listeners, but those are limited in scope, costly, offline, and focus only on the top songs. Our charts are fed information that requires no end-user engagement, and are therefore less biased, and of course real-time. Many of our stations use this information in their weekly playlist management meeting.
- With digital you can get them back. Traditionally, you broadcasted your content over FM and it was up to the listener to tune-in, depending on their daily schedule and activities. With digital you can ask them to come back and we do this through contextual push messages. We think that broadcast push messages, sent to all listeners, are bordering on spam and should be used only in special situations. But as the contextual push message is more tailored to the specific customer, they are perceived and received as adding value, as a manifestation of you knowing your customers. You have seen those evolve quite a bit in the last few months. We started by sending push messages when you play a song that a listener Liked in the app previously. It shows them that you know them, that you care, and they come back. We then expanded that to send reminders 5 minutes before a show that they Liked is starting (for this you need to update your schedule through the portal, which is a good idea anyway). Then we added the ability to send a push message that is deep linked to a specific item (great for On Demand content), and then added the ability to schedule push messages to a given time too.And they have an effect. The chart here shows the active listeners one of our stations started to get when they start sending contextual push messages.
- Digital gives you a whole new set of engagement tools. Many of you are using our new forms, sweepstakes and quizzes features a few times a week. These are fun, inexpensive ways to engage with your listeners and have a two-way dialog that is relevant for them.
- And lastly, and more on this in a separate blog shortly, Mobile brings new ad revenue streams. You know that you are making CPMs of $7-10 on the visual ads in the app, because they are mobile, native, and have a great click through rate. But the local ad capabilities are the major win – those are hyper local targeted ads, that are geo-fenced, measured, and can compete with the likes of Google AdMob and Facebook Audience Network in terms of performance and measurement. And they do deserve their own blog entry. Coming soon.
Moving forward, you will see more and more features, some thought by us, some coming from your requests. Those will typically fall into the above 4 categories – features for tighter knowledge of your customers, for getting them back to your content, for easier, more fun ways for them to engage with you, and for new and better monetization.
As some of you know for a few years now – many of the features we built into the platform came from you. Please keep those requests, ideas and suggestions coming. It’s not just the best way for us to keep developing our platform – it’s also the most fun way for us to do so.
Wrong picture? Explicit content? Want to use your station logo? Here’s how
When you notice that you’ve got the wrong image paired up with a playlist item, or the cover art isn’t permitted (violence or nudity depicted), you can change it!
Visit the Playlist tab in your Partner Dashboard and click Change Cover on any you need to update, choose from the list of alternate images or set the Station Logo instead:
When you get to the bottom of the list you can load more results:
Facebook pages are a great place to promote your station’s mobile app and that just got even easier using the tools in your Partner Dashboard.
Check out the Promotion tab and see the direct links to your store listings, HTML snippets to create awesome download buttons for your website and now all the details needed to link your Facebook followers right to the app from your Facebook page.
We’re always on the look out for some neat tools to help you promote your station and your app. Here are a few we’ve found lately:
Moo Inc. NFC Business Cards
Moo Inc makes great business cards, but now they’ve made them even cooler with the option to create active NFC cards that you can update actions for and monitor the activity. So the cards always stay fresh you can update what action happens when the NFC chip it tapped.
Even better, if you follow this link, you’ll get a 10% discount on your order: https://www.moo.com/ca/share/#sfb5jp
iPluggers Digital Promoters
Looking to keep fresh new music in your playlist? Check out iPluggers. iPluggers has a large database of new high-quality releases available for airplay. Their platform uses mail updates (‘iPlugging’) to keep music directors updated on the newest releases in their playlist genre. Oh yeah – and it’s Free!
Think about making a Promo Video for your App
We see lots of stations doing cool things to Promote their station’s app. One of the best ways to get your listeners to engage with the app is to show them all the cool things you can do with it. Consider putting together a brief video guiding your listeners through the features of your Nobex Partners app.
A great example from DKFM, Los Angeles:
~ The Nobex Team