Automate the onboarding of new listeners by walking them through your station’s mobile app

Getting listeners to download your station’s mobile app is just part of the digital process.

Once downloaded, it’s essential to get your listeners comfortable using their radio app, so that they continue to tune in. Like most forms of technology, users don’t generally spend the time to fully learn its capabilities. So, with a little gentle nudging, you can help introduce your audience to all the bells and whistles behind your Nobex Partners-powered app.

Doing so should ultimately encourage your listeners to continue to enjoy your station’s app.

Onboarding new listeners gets them to stick around

Technology marketers like to talk about the onboarding process a new user undergoes when signing up for a new piece of software or app. The goal of onboarding is to quickly familiarize a user with enough information that the user will continue to use the software.

Onboarding generally consists of sending a small number of emails or push messages to pique the interest of a user. For radio apps, onboarding should focus on getting a listener to wake up via an alarm or fall asleep via a timer to his favorite radio station. At a minimum, it’s this type of usage that gets a listener up and running on an app.

Nobex Partners’ automated listener onboarding

We’ve automated much of the onboarding process so that a radio station can automagically provide listeners with a quick introduction to their app’s capabilities.

We enable 3 automated types of onboarding to get your listeners familiar with your station’s mobile app:

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Timer education: This part of the onboarding process will push an alert to a new user in the evening of the same day she downloaded your app. The alert introduces your listener to the timer function in the app that she can use to listen to your station as she drifts off to sleep. The timer will close down the app.

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Listen on the way to work: The next morning, a new user will receive a push message encouraging them to use their app to listen to your station along the way to work or school.

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Alarm education: Lastly, as part of the onboarding sequences, the Nobex Partners platform will message a user that he can use your station’s app to wake him up in the morning by playing your station’s app.

Setting up onboarding

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It’s easy to set up automated new listener onboarding. Within your Nobex control panel, click on Onboarding (under Features in the left sidebar). You can edit the messages before they go out.

Once you turn Onboarding on (at the top of the page), all new users will begin to receive your onboarding messages. Don’t forget to hit the save button if you make any changes.

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Automate the onboarding of new listeners by walking them through your station’s mobile app

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