Nobex Partners chosen as exclusive mobile app platform for Airtime Pro users

Airtime Pro, the award winning internet radio broadcasting automation platform, and Nobex Technologies, the provider of customizable mobile applications for radio broadcasters and podcasters, announced a partnership today.

Nobex has been selected as the exclusive mobile app provider for Airtime Pro, bringing this long awaited feature to all Airtime Pro station owners. This partnership delivers Airtime Pro broadcasters highly personalized, engaging and monetizable mobile applications for their online radio stations and podcasts.

Internet DJs choose Airtime Pro’s cloud-based radio station broadcasting software for its advanced automation, DJ management, seamless transitions between live and scheduled programming, and social media widgets.

Cait Watson, Nobex’s VP of Customer Success:

We’re really looking forward to helping Airtime Pro users get their own custom mobile apps. Setting up their station with Airtime Pro was easy, we want to make setting up their mobile just as easy.

The combination of Airtime Pro’s powerful broadcast automation technology with Nobex’s robust, fully-customizable mobile apps offers an instant mobile win for broadcasters. With mobile apps for all, broadcasters can streamline management of their online stations, easily monetize their content, and most of all, deliver an unparalleled experience to their listening audience.

Aleksandar Brajanoski, Airtime Pro Product Manager:

We’re extremely happy to have Nobex by our side. Thanks to this partnership, we are now able to meet the huge demand for a customizable Station App in our client base. Furthermore, Nobex gives our DJs and station owners opportunity to monetize their stations, which comes as a nice bonus. We decided to go with Nobex because we think they have the best offering in the station app market.

Read more >>

Advertisements
Nobex Partners chosen as exclusive mobile app platform for Airtime Pro users

Which songs in your station’s playlists are getting cranked up?

We’ve written before about the benefits terrestrial radio stations get when they add streaming, mobile apps, and websites specifically optimized for radio stations. One of the biggest benefits to going digital is the metrics. When you’re streaming, it’s no longer about estimating market size or approximating listener engagement. You can optimize your playlists to maximize your listenership because you can actually see — in real time — what content resonates with your audience and how they respond to it.

Introducing Top Cranked Up Songs

To help stations grow their audiences, we’re continuing to roll-out more granular reporting alongside our eBex scores (Nobex Partners’ proprietary listener engagement metrics). We’re excited to introduce a new report. Top Cranked Up Songs is available in the Reports section for our Pro subscribers.

As you can probably guess by its name, Top Cranked Up Songs displays — in order — the songs in your playlist that got your listeners to turn up the volume on their mobile devices. The report also lists how many total cranks your songs received.

Here’s a sample report from a Nobex Partners client tracking its station’s top cranked up songs:

unnamed.png

How a station can use Top Cranked Up Songs

If you’re a Pro subscriber, you’ll find your new Top Cranked Up Songs list in the Reports section of your control panel. Just click on Charts.

Nobex_Partners.png

Stations are using this data to inform their content decisions, including more plays of songs that listeners dig and removing those songs that push listeners away. Our new Top Cranked Up Songs chart joins a handful of other listener engagement reports that top stations are using to refine and improve their programming, delighting their listeners.

In addition to Top Cranked UpPro subscribers can see what content in their playlists listeners are turning off, which songs are trending up/down in terms of listener engagement, and how specific content is trending over time.

So, get cranking.

Which songs in your station’s playlists are getting cranked up?

Automate the onboarding of new listeners by walking them through your station’s mobile app

Getting listeners to download your station’s mobile app is just part of the digital process.

Once downloaded, it’s essential to get your listeners comfortable using their radio app, so that they continue to tune in. Like most forms of technology, users don’t generally spend the time to fully learn its capabilities. So, with a little gentle nudging, you can help introduce your audience to all the bells and whistles behind your Nobex Partners-powered app.

Doing so should ultimately encourage your listeners to continue to enjoy your station’s app.

Onboarding new listeners gets them to stick around

Technology marketers like to talk about the onboarding process a new user undergoes when signing up for a new piece of software or app. The goal of onboarding is to quickly familiarize a user with enough information that the user will continue to use the software.

Onboarding generally consists of sending a small number of emails or push messages to pique the interest of a user. For radio apps, onboarding should focus on getting a listener to wake up via an alarm or fall asleep via a timer to his favorite radio station. At a minimum, it’s this type of usage that gets a listener up and running on an app.

Nobex Partners’ automated listener onboarding

We’ve automated much of the onboarding process so that a radio station can automagically provide listeners with a quick introduction to their app’s capabilities.

We enable 3 automated types of onboarding to get your listeners familiar with your station’s mobile app:

Nobex_Partners.png

Timer education: This part of the onboarding process will push an alert to a new user in the evening of the same day she downloaded your app. The alert introduces your listener to the timer function in the app that she can use to listen to your station as she drifts off to sleep. The timer will close down the app.

Nobex_Partners.png

Listen on the way to work: The next morning, a new user will receive a push message encouraging them to use their app to listen to your station along the way to work or school.

Nobex_Partners.png

Alarm education: Lastly, as part of the onboarding sequences, the Nobex Partners platform will message a user that he can use your station’s app to wake him up in the morning by playing your station’s app.

Setting up onboarding

Nobex_Partners.png

It’s easy to set up automated new listener onboarding. Within your Nobex control panel, click on Onboarding (under Features in the left sidebar). You can edit the messages before they go out.

Once you turn Onboarding on (at the top of the page), all new users will begin to receive your onboarding messages. Don’t forget to hit the save button if you make any changes.

Automate the onboarding of new listeners by walking them through your station’s mobile app