How Push Notifications Boost Re-Engagement

I wanted to share a quick note with you about how effective Push Notifications are to re-engage listeners. For those of you wondering what push notifications are, it is a message that pops up on the home or lock screen of a mobile device. It doesn’t require the user to be in the app or using their device at the time it arrives. A push message looks much like an SMS text message and reach users who have installed your app on their device and granted permission to send push notifications.

​In a typical broadcast you can only reach listeners who are currently tuned in and listening to you. The power of push notifications is being able to connect with listeners who are not tuned in and encouraging them to launch the app and rejoin your broadcast.

Push Increase
Station introduced push in late March saw a dramatic increase in streaming minutes
Daily Usage
Each point represents a push message and the spike of usage after it is sent.

 

Schedule push messages to keep you listeners engaged, have your DJs and hosts send them in realtime, keep listeners coming back all the time.

There are some best practices to consider when sending push notifications

  1. Push Messages are Not Email:
    Messages should be brief and concise. Keep in mind most users will see them flick across the top of their screen and may or may not read past the first line
  2. Timing:
    Since push messages are delivered instantly (or immediately as scheduled) be aware of your timing. A few minutes before the start of a new show, or before a hot new track comes up in your program.
  3. Language:
    Encourage an action, create a sense of immediacy to get the best reactions.

The Push Notification feature is available to all stations on the Plus and Pro level plans. Visit the Account tab in the Partner Dashboard to subscribe.

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How Push Notifications Boost Re-Engagement

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