Tutorial: Automatically Promoting Your App on your Social Feeds

A guest posting credit to: Ngonidzashe Kaseke, Joyful FM Radio, South Africa

Most radio admins and producers are well versed with the automatic tweets by their broadcasting tools. Its really easy. I will explain according to Radionomy but steps are the same.
STEP 1. Connect your radio to your social accounts Twitter or Facebook.
STEP 2. Upload jingles or promos for your station to your broadcasting tool. They can be audio ads about the app, how people can download free and listen via your new app. Even instrumental fillers of say 2 minutes can do.
STEP 3. After filling the metadata – track title and artist info e.g App promo – Joyful FM, and cover art; make sure you add automatic tweet info that will be tweeted automatically to your Twitter account or posted to your Facebook radio page. Same as how you add your #NowPLAYING info. Use the social share buttons of your broadcasting tools to do this . Here are examples of the text you can use for automatic tweets every time the promo or jingle plays on your radio : “Download our free app from Appstore /iTunes, GooglePLAY and Blackberry World. Search for Joyful FM” “Listen from your iPhone/iPad/iPod touch! Download free app here > http://goo.gl/nwYHFA or http://bit.do/joyfulfmApp “Listen from your Android device. Download now our free Joyful FM app here > http://goo.gl/DekyLa “This is what your twitter followers or fb fans will see every time your promo/ jingle or instrumental plays. Just like your #NowPLAYING tags.
Tweet your plugs for your app automatically
Tweet your plugs for your app automatically
Saves you time and your followers will see lots of them a day and will end up clicking!
Tutorial: Automatically Promoting Your App on your Social Feeds

How Push Notifications Boost Re-Engagement

I wanted to share a quick note with you about how effective Push Notifications are to re-engage listeners. For those of you wondering what push notifications are, it is a message that pops up on the home or lock screen of a mobile device. It doesn’t require the user to be in the app or using their device at the time it arrives. A push message looks much like an SMS text message and reach users who have installed your app on their device and granted permission to send push notifications.

​In a typical broadcast you can only reach listeners who are currently tuned in and listening to you. The power of push notifications is being able to connect with listeners who are not tuned in and encouraging them to launch the app and rejoin your broadcast.

Push Increase
Station introduced push in late March saw a dramatic increase in streaming minutes
Daily Usage
Each point represents a push message and the spike of usage after it is sent.

 

Schedule push messages to keep your listeners engaged, have your DJs and hosts send them in realtime, keep listeners coming back all the time.

There are some best practices to consider when sending push notifications

  1. Push Messages are Not Email:
    Messages should be brief and concise. Keep in mind most users will see them flick across the top of their screen and may or may not read past the first line. Usually 50 characters max!
  2. Timing:
    Since push messages are delivered instantly (or immediately as scheduled) be aware of your timing. A few minutes before the start of a new show, or before a hot new track comes up in your program.
  3. Language:
    Encourage an action, create a sense of immediacy to get the best reactions.

The Push Notification feature is available to all stations on the Plus and Pro level plans. Visit the Account tab in the Partner Dashboard to subscribe.

How Push Notifications Boost Re-Engagement