A guest posting credit to: Ngonidzashe Kaseke, Joyful FM Radio, South Africa
iPluggers and Nobex Partners Announce a New Partnership
Santa Cruz, July 17, 2017 – FOR IMMEDIATE RELEASE
Finding the right music for your station can be difficult and keeping it fresh can be even harder, so finding a service that keeps your Music Director updated with the latest releases would be amazing! Nobex Partners is teaming up with iPluggers – a digital promoter of new music – to make it easy for stations to keep their playlist fresh and packed with great new music from quality artists and labels. Stations with Nobex Partners apps will be able to take advantage of the huge iPluggers database of new high-quality releases available for airplay all from within their Partner Dashboard.
Radio stations can sign up for an account with iPluggers free of charge and get tailored iPlugging updates featuring the station’s selected genres to get music with just the right feel for their programming. Not only do stations stay updated on the latest releases, they can also browse and download music from the extensive iPluggers database, which offers a wealth of music in over 200 sub genres. They have access to digital press kits for artists and labels, including artist information, videos, biography, and discography. Radio show makers who do interviews with artists can even request interviews through the platform.
“For Nobex, having stations get the most out of the platform is key. Being able to offer iPluggers’ service to our stations means making their experience even better. We’re thrilled to see this launch!” – Cait Watson, VP Marketing, Nobex Partners
“Here at iPluggers, we’re working on a daily basis to provide our worldwide network of stations with the best music from artists and labels around the globe. We are very excited about our collaboration with Nobex: their app is truly amazing and takes listening to the radio to the next level, and we’re looking forward to service their radio makers with great music for their playlist! ” – Marvin Kuijs, Founder & Head of A&R, iPluggers
iPluggers is a worldwide digital radio promotion service. iPluggers promotes new high-quality releases to more than 30.000 radio stations worldwide (FM, AM, internet, digital, satellite, local and regional radio stations). Access to their large database is free for radio stations www.ipluggers.com
ABOUT NOBEX PARTNERS:
Nobex Partners powers a complete digital solution and custom apps for thousands of broadcasters and podcasters across the globe. It’s not just mobile – it’s a complete digital solution.www.NobexPartners.com
I wanted to share a quick note with you about how effective Push Notifications are to re-engage listeners. For those of you wondering what push notifications are, it is a message that pops up on the home or lock screen of a mobile device. It doesn’t require the user to be in the app or using their device at the time it arrives. A push message looks much like an SMS text message and reach users who have installed your app on their device and granted permission to send push notifications.
In a typical broadcast you can only reach listeners who are currently tuned in and listening to you. The power of push notifications is being able to connect with listeners who are not tuned in and encouraging them to launch the app and rejoin your broadcast.
Schedule push messages to keep you listeners engaged, have your DJs and hosts send them in realtime, keep listeners coming back all the time.
There are some best practices to consider when sending push notifications
- Push Messages are Not Email:
Messages should be brief and concise. Keep in mind most users will see them flick across the top of their screen and may or may not read past the first line
Since push messages are delivered instantly (or immediately as scheduled) be aware of your timing. A few minutes before the start of a new show, or before a hot new track comes up in your program.
Encourage an action, create a sense of immediacy to get the best reactions.
The Push Notification feature is available to all stations on the Plus and Pro level plans. Visit the Account tab in the Partner Dashboard to subscribe.