Website Improvements

If you logged in this morning you probably noticed a bunch of great updates to the Nobex Partners Dashboard. Let’s have a look at some of them.

  • We improved the flow of building a new app, in particular adding a station to the database if your station didn’t turn up in the search. Also, a new build now returns you directly to the dashboard so you’re ready to customize things even more.
  • We’re introducing the new Alerts widget on the Dashboard home page to make sure you can see every important notice from our team. For example, if we review an app you’re submitting and are requesting changes, you’ll see them listed here.
  • We’ve streamlined the Push Service tab to make it easier to send messages the way you want.

Keep an eye on things over the next while, we’ve got even more great stuff coming! And please share your feedback! We’d love to know what you think.

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Website Improvements

Instagram Feeds/Tile Update

Remember when we announced that we were updating the process to add Facebook Feeds – oh right, that was just a few days ago! Well, we’re back to do it again, this time updating the Instagram feeds.

Starting today, all Nobex Partners stations and podcasters will be able to add their Instagram accounts in the Nobex Partners Dashboard. This will allow the Instagram tiles to begin to display again. Thanks everybody for your patience. This one has been a long time coming and we’re so excited to see it back!

Once you have updated your details your Instagram tiles will update reliably with your latest content.

What Do You Need To Do?
Login to NobexPartners.com
Visit the App Setup tab in your Dashboard and you will receive a prompt to guide you through updating your Instagram credentials and reinitiate your Instagram tiles.

That’s it!

Instagram Feeds/Tile Update

Facebook Feeds/Tile Update Coming

Our team has been working hard to improve the experience for Facebook feeds and tiles in the apps and on the Dashboard and we’re excited to announce that we’re ready with an update for this whole experience!

Starting at 9am ET March 14th, all Nobex Partners stations and podcasts will need to login and update their Facebook details in the Nobex Partners Dashboard. At that time the old Facebook tile system will stop updating. 

Once you have updated your details your Facebook tiles will update reliably with your latest content and you will be able to extend access to Nobex Partners regularly meeting Facebook’s security guidelines. 

What Do You Need To Do?
March 14th, 2019, login to NobexPartners.com
You will receive a prompt to guide you through updating your Facebook page credentials and reinitiate your Facebook tiles. 

That’s it!

See you all next week!

Facebook Feeds/Tile Update Coming

Website Improvements

We made a few quick improvements to the Partner Dashboard

  • Home Page tiles: You can now display up to 60 unique Home Page tiles in your app. The App Setup Tab > Tile Settings is where you can customize all your awesome tiles!
  • Program Schedule: we’ve corrected an issue that was affecting updates made to the Program Schedule after it was made live. All updates should appear live in the app within 30 minutes of changing on the Dashboard.
  • Facebook Call to Action: this section was removed from the Promotion tab, since the feature has been discontinued by Facebook.
Website Improvements

Announcing ToastAudio

We’re always looking for ways to spice things up and keep life interesting on your Dashboard in Nobex Partners – and we’ve got something new to show off!

Meet ToastAudio!

We’ve launched an awesome new service to distribute music from independent artists right to you in your Partner Dashboard. You’ll be able to view submissions from artists around the globe and tailor what you see based on language and genre. Learn more about the artist, contact them for an interview, play their new music, all from your Nobex Partners Dashboard.

Check it out here

View all submitted tracks, filter by tags and genres, bookmark your favorites, request to play
Check out artists profiles to see all their tracks and learn more about them

Now you can keep your playlist fresh with the newest music all the time. Have fun with ToastAudio and Nobex Partners!

Oh, and if you know an artist who wants to submit their work, send them along to get started: www.toastaudio.com

Announcing ToastAudio

New Android Version Update

We have started rolling out our latest version update for Android version 5.0.6, including:

  • target SDK update – Android Oreo (API level 26 or higher)
  • New Shoutouts feature – listeners can record and send you brief audio messages
  • general bug fixes and performance improvements

We will run this update automatically for all Pro and Plus plan apps. For apps on the Core plan, you can request the update following this guide.

Shoutouts feature coming to iOS soon.

New Android Version Update

Nobex Partners chosen as exclusive mobile app platform for Airtime Pro users

Airtime Pro, the award winning internet radio broadcasting automation platform, and Nobex Technologies, the provider of customizable mobile applications for radio broadcasters and podcasters, announced a partnership today.

Nobex has been selected as the exclusive mobile app provider for Airtime Pro, bringing this long awaited feature to all Airtime Pro station owners. This partnership delivers Airtime Pro broadcasters highly personalized, engaging and monetizable mobile applications for their online radio stations and podcasts.

Internet DJs choose Airtime Pro’s cloud-based radio station broadcasting software for its advanced automation, DJ management, seamless transitions between live and scheduled programming, and social media widgets.

Cait Watson, Nobex’s VP of Customer Success:

We’re really looking forward to helping Airtime Pro users get their own custom mobile apps. Setting up their station with Airtime Pro was easy, we want to make setting up their mobile just as easy.

The combination of Airtime Pro’s powerful broadcast automation technology with Nobex’s robust, fully-customizable mobile apps offers an instant mobile win for broadcasters. With mobile apps for all, broadcasters can streamline management of their online stations, easily monetize their content, and most of all, deliver an unparalleled experience to their listening audience.

Aleksandar Brajanoski, Airtime Pro Product Manager:

We’re extremely happy to have Nobex by our side. Thanks to this partnership, we are now able to meet the huge demand for a customizable Station App in our client base. Furthermore, Nobex gives our DJs and station owners opportunity to monetize their stations, which comes as a nice bonus. We decided to go with Nobex because we think they have the best offering in the station app market.

Read more >>

Nobex Partners chosen as exclusive mobile app platform for Airtime Pro users

Which songs in your station’s playlists are getting cranked up?

We’ve written before about the benefits terrestrial radio stations get when they add streaming, mobile apps, and websites specifically optimized for radio stations. One of the biggest benefits to going digital is the metrics. When you’re streaming, it’s no longer about estimating market size or approximating listener engagement. You can optimize your playlists to maximize your listenership because you can actually see — in real time — what content resonates with your audience and how they respond to it.

Introducing Top Cranked Up Songs

To help stations grow their audiences, we’re continuing to roll-out more granular reporting alongside our eBex scores (Nobex Partners’ proprietary listener engagement metrics). We’re excited to introduce a new report. Top Cranked Up Songs is available in the Reports section for our Pro subscribers.

As you can probably guess by its name, Top Cranked Up Songs displays — in order — the songs in your playlist that got your listeners to turn up the volume on their mobile devices. The report also lists how many total cranks your songs received.

Here’s a sample report from a Nobex Partners client tracking its station’s top cranked up songs:

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How a station can use Top Cranked Up Songs

If you’re a Pro subscriber, you’ll find your new Top Cranked Up Songs list in the Reports section of your control panel. Just click on Charts.

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Stations are using this data to inform their content decisions, including more plays of songs that listeners dig and removing those songs that push listeners away. Our new Top Cranked Up Songs chart joins a handful of other listener engagement reports that top stations are using to refine and improve their programming, delighting their listeners.

In addition to Top Cranked UpPro subscribers can see what content in their playlists listeners are turning off, which songs are trending up/down in terms of listener engagement, and how specific content is trending over time.

So, get cranking.

Which songs in your station’s playlists are getting cranked up?

Automate the onboarding of new listeners by walking them through your station’s mobile app

Getting listeners to download your station’s mobile app is just part of the digital process.

Once downloaded, it’s essential to get your listeners comfortable using their radio app, so that they continue to tune in. Like most forms of technology, users don’t generally spend the time to fully learn its capabilities. So, with a little gentle nudging, you can help introduce your audience to all the bells and whistles behind your Nobex Partners-powered app.

Doing so should ultimately encourage your listeners to continue to enjoy your station’s app.

Onboarding new listeners gets them to stick around

Technology marketers like to talk about the onboarding process a new user undergoes when signing up for a new piece of software or app. The goal of onboarding is to quickly familiarize a user with enough information that the user will continue to use the software.

Onboarding generally consists of sending a small number of emails or push messages to pique the interest of a user. For radio apps, onboarding should focus on getting a listener to wake up via an alarm or fall asleep via a timer to his favorite radio station. At a minimum, it’s this type of usage that gets a listener up and running on an app.

Nobex Partners’ automated listener onboarding

We’ve automated much of the onboarding process so that a radio station can automagically provide listeners with a quick introduction to their app’s capabilities.

We enable 3 automated types of onboarding to get your listeners familiar with your station’s mobile app:

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Timer education: This part of the onboarding process will push an alert to a new user in the evening of the same day she downloaded your app. The alert introduces your listener to the timer function in the app that she can use to listen to your station as she drifts off to sleep. The timer will close down the app.

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Listen on the way to work: The next morning, a new user will receive a push message encouraging them to use their app to listen to your station along the way to work or school.

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Alarm education: Lastly, as part of the onboarding sequences, the Nobex Partners platform will message a user that he can use your station’s app to wake him up in the morning by playing your station’s app.

Setting up onboarding

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It’s easy to set up automated new listener onboarding. Within your Nobex control panel, click on Onboarding (under Features in the left sidebar). You can edit the messages before they go out.

Once you turn Onboarding on (at the top of the page), all new users will begin to receive your onboarding messages. Don’t forget to hit the save button if you make any changes.

Automate the onboarding of new listeners by walking them through your station’s mobile app

Get your station podcasting by using on-demand content

There’s a lot of talk about radio stations moving into podcasting. There’s good reason for that: Data show that consumers are increasing their listening to podcasts.  Podcasting is on the rise and Nobex Partners provides on-demand functionality (for both our premium accounts) so that radio stations on the platform can participate in the growing field of podcasting.

What is podcasting and why should radio stations care?

With podcasting, listeners download shows and listen to them whenever they want. People who listen to a lot of podcasts generally use a podcast player — a mobile app that makes it easier to download and store podcasts. For iPhones, the most popular app is the Apple Podcast app. On Android, Google offers podcasts on Google Play but there are dozens of popular podcasting apps. These podcast players also serve as large directories that users turn to to discover new podcast content.

avid-podcast-fans.pngThe audience for podcasts is growing. In early 2018, there were 16 million households in the U.S. that identify as avid podcast fans, up from 13 million the previous year. Podcast listeners turn out to be highly engaged. According to Midroll, a network of some of the most popular podcasts, claims on average, podcast listeners make it through about 90 percent of a given episode, and relatively few are skipping through ads.

“There are really audiences out there who listen to every word that comes out of [a host’s] mouth,” said Headgum CTO Andrew Pile.

Early podcast formats were generally like talk shows — a host would do most of the talking and invite in guests. Over the past couple of years, we’ve seen the emergence of serial podcasts — shows that followed the plot of fictional characters across episodes. Radio stations, with existing audiences and loaded with talent, are well positioned to participate in podcasting. Regardless of the show format, podcasts provide a great medium for stations to continue to own the ears of listeners and reach out to entirely new audiences.

Getting started podcasting with Nobex Partners

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You’ll find on demand functionality under Features inside your Nobex Plus and Pro accountsThe way On Demand works is similar to other podcasting hosts with some nice tweaks for radio stations.

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  1. Add title and description information for your podcast
  2. Schedule when you want your podcast to publish.
  3. Assign your podcast to one of your lists. Lists function as full blown feeds which you can submit to the major podcast directories, like Categories on a website. So, you can maintain multiple podcasts with their own unique feeds with one Nobex account.
  4. Upload pre-recorded shows and podcasts and associated artwork
  5. That’s it!

Whether you take an existing show and repurpose it as a podcast or you create entirely new shows that are designed to take advantage of the podcast format, your radio station can easily begin participating in this new medium.

Any questions?

Get your station podcasting by using on-demand content